Nkhani ya Mtundu wa Tmaxtool: Kuchokera ku Zhejiang Manufacturing mpaka Kukwera kwa Msika Padziko Lonse

Nkhani ya Mtundu wa Tmaxtool: Kuchokera ku Zhejiang Manufacturing mpaka Kukwera kwa Msika Padziko Lonse

Kwa ogulitsa ndi ogulitsa zida zamagetsi padziko lonse lapansi, kusankha mtundu womwe umaphatikiza kukhazikika kwabwino, mphamvu ya unyolo wogulira, komanso mpikisano pamsika ndikofunikira kwambiri potsegula misika yamadera ndikupeza phindu kwa nthawi yayitali. Tmaxtool (kampani ina ya Zhejiang Thomas Tools Manufacturing Co., Ltd.) imagwira ntchito ngati "chitsanzo chodalirika cha ogulitsa" chopangidwira ogwirizana nawo otere—kuyambira fakitale yochokera ku Zhejiang yopanga zinthu mpaka kampani yaukadaulo yogulitsa zida yomwe ikuphimba msika wapadziko lonse lapansi, takhala zaka zoposa 10 tikupereka kulimba ndi kugwira ntchito bwino kwa "Made in China" kwa ogula m'maiko opitilira 50.

I. Chiyambi cha Brand: Yochokera ku Zhejiang Production, Yolimbitsa Chikhumbo Chathu Choyamba ndi "Kulimba"

Nkhani ya Tmaxtool imayambira ku Zhejiang, malo abwino kwambiri opangira zinthu ku China. Monga gawo lalikulu la makampani opanga zida zamagetsi ku China, Zhejiang ili ndi unyolo wonse wa mafakitale kuyambira pa kafukufuku ndi chitukuko cha zigawo zazikulu mpaka kuphatikizika kwa zinthu zomalizidwa, zomwe zimatipatsa maziko apadera oyambira—koma chomwe chimasiyanitsa Tmaxtool ndi kudzipereka kwathu kosalekeza ku “kulimba.”

Zhejiang Thomas Tools Manufacturing Co., Ltd., yomwe idakhazikitsidwa mu 2010, idayang'ana kwambiri zovuta zomwe ogula padziko lonse lapansi amakumana nazo: zida zotsika mtengo pamsika zinali zodula komanso zinali ndi ndalama zambiri zogulira pambuyo pogulitsa, pomwe kukwera mtengo kwa makampani apamwamba kumaika mphamvu pa phindu la ogulitsa ang'onoang'ono ndi apakatikati. Chifukwa chake, tidakhazikitsa malo a "mitengo yapakati, yapamwamba kwambiri," ndikulimbitsa maziko athu m'magawo atatu:

Kuwongolera Unyolo Wogulira: Tinamanga malo athu ogwirira ntchito omwe timagwiritsa ntchito zigawo zikuluzikulu, kupanga zigawo zofunika monga ma mota ndi magiya mkati, kupewa mavuto ambiri omwe amabwera chifukwa cha kusakhazikika kwa khalidwe la zigawo zina;
Miyezo Yowongolera Ubwino: Chida chilichonse chimayesedwa kosalekeza kwa maola 72, kuyezetsa kutsika kwa madzi, ndi kuyezetsa madzi chisanatuluke mufakitale, zomwe zimaposa muyezo wa makampani wa "kuyezetsa kwa maola 48";
Kukonza Mtengo: Pogwiritsa ntchito ubwino wa magulu a mafakitale a Zhejiang, tinaphatikiza mafakitale othandizira monga kupanga jakisoni ndi kupopera, kuchepetsa ndalama zapakati ndi 15%, ndikusunga ndalamazo kwa ogwirizana nawo ogulitsa.

Mu gawoli, mawu athu ofunikira anali "fakitale ya Tmaxtool source" ndi "wopanga zida zamagetsi ku Zhejiang." Mwa kupanga makampani ozungulira malonda akunja, tinapeza chidaliro cha makasitomala athu oyamba akunja—ndipo kufunikira kwa msika komwe kumawonekera mu "maoda a OEM" awa kunakhazikitsa maziko omangira dzina lathu.

II. Kupambana kwa Brand: Kuchokera ku "OEM" kupita ku "Own Brand," Kugwiritsa Ntchito Satifiketi Kutsegula Chitseko ku Msika Wapadziko Lonse

Chaka cha 2015 chinali "chaka choyambitsa kampani ya Tmaxtool." Panthawiyo, tinapeza kuti pansi pa chitsanzo cha OEM, makasitomala nthawi zambiri ankavutika kulowa m'misika yakomweko chifukwa chosowa kudziwika kwa kampani, pomwe khalidwe la malonda athu nthawi zambiri limalandira mayankho "oposa zomwe tinkayembekezera" kuchokera kwa ogula akunja. Chifukwa chake, njira "yomanga kampani yathu ya Tmaxtool kuti itumikire mwachindunji ogulitsa ndi ogulitsa padziko lonse lapansi" idakhazikitsidwa mwalamulo, ndi zochita zazikulu zokhudzana ndi "chitsimikizo + kusintha":

1. Kuswa Zopinga za Msika ndi Chiphaso Chapadziko Lonse Kusiyana kwakukulu kwa miyezo ya zida m'madera osiyanasiyana padziko lonse lapansi ndi cholepheretsa chachikulu kwa ogulitsa ambiri kukulitsa misika yawo. Pachifukwa ichi, tayika ndalama zambiri kuti timalize ziphaso zapadera m'misika yosiyanasiyana:

Pa msika wa ku Ulaya: Chitsimikizo cha CE (muyezo wa chitetezo wa EU) ndi chitsimikizo cha EMC (muyezo wogwirizana ndi maginito amagetsi) zimaonetsetsa kuti zinthu zikukwaniritsa zofunikira pa gridi yamagetsi ndi chitetezo cha mayiko monga Germany ndi France;

Pa msika wa North America: satifiketi ya UL (muyezo wachitetezo ku US) ndi satifiketi ya CSA (muyezo wachitetezo ku Canada) zimathetsa mavuto okhudzana ndi kugwirizanitsa magetsi ndi kutsata malamulo a chitetezo;

Kwa misika ya Southeast Asia ndi Middle East: Takonza bwino kukana kwa zinthu kutentha kwambiri komanso kukana fumbi, ndipo tapeza satifiketi ya IEC (International Electrotechnical Commission standard) kuti igwirizane ndi nyengo zakomweko.

Ziphaso zimenezi sizimangolola kuti zinthu za Tmaxtool zilowe m'misika yofunidwa, komanso zimapulumutsa ogulitsa ambiri nthawi ndi ndalama za "kudzitsimikizira"—ichi ndi chifukwa chachikulu chomwe gulu lathu loyamba la ogulitsa malonda linasankhira kugwirizana.

2. Kukwaniritsa Zosowa Zachigawo Kudzera mu Kusintha kwa Makonda Kusiyana kwa machitidwe a ogwiritsa ntchito m'maiko osiyanasiyana ndikofunikira kwambiri kuti ogulitsa ambiri awonjezere mpikisano wawo. Tinayambitsa "Tmaxtool Customized Wholesale Solution," yomwe ikupereka chithandizo chachikulu zitatu kuti tikwaniritse zosowa za ogwirizana nafe:
* **Kusintha Zinthu:** Mwachitsanzo, kusintha tsamba la makina odulira udzu kwa ogulitsa zida za m'munda aku Europe (kuti zigwirizane ndi udzu wolimba), ndi kukonza kulemera kwa makina kwa ogulitsa zida zamphamvu aku Southeast Asia (kuti zigwirizane ndi zomwe ogwiritsa ntchito akumaloko amagwiritsa ntchito);
* **Kusintha Mapaketi:** Kuthandizira kusindikiza ma logo a ogulitsa zinthu m'deralo ndi zambiri zolumikizirana nawo pa mapaketi, kuwathandiza kupanga chithunzi cha "mtundu wapadera m'chigawo";
* **zowonjezera Kusintha:** Kupereka mabatire osiyanasiyana, ma charger, kapena zida zokonzera kutengera zosowa za msika wa m'deralo, zomwe zimapangitsa kuti phindu la malonda likhale lokwera.

Mu gawoli, "Tmaxtool Garden Tool Wholesale" ndi "Power Tool Franchisee Cooperation Policy" zinakhala mawu ofunikira kwambiri kwa ife. Mu 2018, sitolo yathu yoyamba ya franchise yakunja idatsegulidwa ku Kuala Lumpur, Malaysia, ndikugulitsa mayunitsi opitilira 300 m'mwezi wake woyamba - zomwe zidapangitsa kuti Tmaxtool isinthe kuchoka pa "wogulitsa zinthu" kupita ku "wopereka mayankho a franchise yogulitsa zinthu zambiri."

III. Kulima Brand: Kuyang'ana pa Zovuta za Ogula ndi Kumanga Njira Yogwirizana Yopambana Zonse

Lero, Tmaxtool Ili ndi ogulitsa zinthu zambiri opitilira 200 ndi masitolo ogulitsa zinthu 80 m'maiko 52 padziko lonse lapansi, ndipo katundu wotumizidwa kunja pachaka amapitilira mayunitsi 500,000. Komabe, tikumvetsa kuti zosowa za ogula padziko lonse lapansi sizinayime pamlingo wa "kupereka", koma ntchito yonse yophatikizapo "kugawa kokhazikika + chitsimikizo cha phindu + chithandizo pambuyo pogulitsa" - iyi ndi njira yomwe timapitiliza kukonza kuti tigwirizane:

1. Kupereka Kokhazikika: Kuthetsa "Nkhawa Yotayika"

Takhazikitsa malo osungiramo zinthu anzeru okwana 10,000㎡ okhala ndi zida zambiri zodziwika bwino, zomwe zimathandiza "kutumiza kwa maola 72" ogulitsa ambiri atayitanitsa zinthu;

Pa nyengo zomwe zimafika pachimake (monga momwe zida za m'munda wa masika zimafunira kwambiri ku Europe ndi America, komanso momwe zida zamagetsi zimafunira kwambiri nyengo yamvula ku Southeast Asia), timatsimikizira maoda ndi ogwirizana nawo miyezi itatu pasadakhale, ndikusunga mizere yopangira kuti tipewe kutha kwa katundu.

2. Chitsimikizo cha Phindu: Kuonetsetsa Kuti Ogulitsa Ambiri Akupeza Ndalama

Mitengo Yokwera: Kuchotsera kwina kwa 8% pa kugula kamodzi kwa mayunitsi 500 kapena kuposerapo; kuchotsera kwa pachaka kwa 3% pa ​​kugula pachaka kopitilira mayunitsi 1000;
Kulamulira Mitengo Mokhwima M'madera: Ogulitsa ogulitsa onse 1-2 okha ndi omwe ali ovomerezeka pa dera lililonse kuti apewe mpikisano wamtengo wapatali komanso kutsimikizira phindu lapadera la m'madera onse kwa ogwirizana nawo.

3. Thandizo Pambuyo pa Kugulitsa: Kuchepetsa Ndalama Pambuyo pa Kugulitsa

Chitsimikizo cha Zaka 3 + Utumiki Wogulitsa Pambuyo Pogulitsa: Ogulitsa ambiri safunika kumanga magulu awoawo pambuyo pogulitsa. Tmaxtool yakhazikitsa malo operekera chithandizo pambuyo pogulitsa m'misika 12 yayikulu padziko lonse lapansi, kupereka chithandizo chokonza mwachindunji kwa ogwiritsa ntchito;

Maphunziro Okonza Kwaulere: Maphunziro okonza pa intaneti nthawi zonse amachitikira kwa ogwira ntchito a franchise ndi ogulitsa zinthu zambiri kuti achepetse kuchuluka kwa zinthu zomwe zimabwezedwa.

Kwa ogula padziko lonse lapansi, kusankha Tmaxtool sikungosankha kampani ya zida zokha, komanso kusankha mnzanu amene angathe "kupeza ndalama ndikuthetsa mavuto pamodzi"—ichi ndiye chidaliro chachikulu chomwe chimatithandiza kusintha kuchoka pa "Made in Zhejiang" kupita ku "msika wapadziko lonse."

IV. Njira Yopita Kutsogolo: Kupititsa Patsogolo Kusintha, Kukulitsa Misika Yatsopano ndi Ogwirizana Nawo Padziko Lonse

Pakadali pano, msika wapadziko lonse wa zida zamagetsi ukupita ku "ma mota opanda maburashi," "kapangidwe kopepuka," ndi "nzeru." Tmaxtool yasonkhanitsa gulu la anthu 20 lofufuza ndi kukonza zinthu zatsopano monga ma wrench amagetsi okhala ndi ma mota opanda maburashi ndi ma trimmer a m'munda oyendetsedwa ndi batire ya lithiamu-ion, zomwe zimapereka moyo wautali wa batri ndi 30% komanso 20% wopepuka, zomwe zimakwaniritsa zosowa za ogwiritsa ntchito.

Tikumvetsa bwino kuti kukwera kwa Tmaxtool sikunakhalepo kokha—ndi kudalira ndi kuthandizira kwa wogulitsa aliyense ndi wogulitsa franchise padziko lonse lapansi komwe kwatithandiza kukula kuchokera ku fakitale yaying'ono ku Zhejiang kupita ku msika wapadziko lonse lapansi. M'tsogolomu, tikuyembekeza kupitiriza kuyang'ana kwambiri pa "ubwino wapamwamba, kugwiritsa ntchito bwino ndalama, komanso ntchito yapamwamba," ndikugwirira ntchito limodzi ndi ogwirizana nawo ambiri padziko lonse lapansi:

Ngati ndinu wogulitsa zinthu zambiri amene mukufuna kukulitsa msika wanu wa zida m'chigawo, timapereka "zinthu zopangidwa mwamakonda + chilolezo chapadera chachigawo";

Ngati ndinu wamalonda amene mukufuna kutsegula sitolo yogulitsira zida, timapereka "chithunzi cha mtundu umodzi + chitsogozo chosankha malo + maphunziro a zinthu";

Ngati muli ndi zosowa zapadera za zida (monga zida zamagetsi zamagetsi zamafakitale kapena zida za m'munda zosinthidwa), gulu lathu la kafukufuku ndi chitukuko likhoza kupereka mayankho okonzedwa. Kaya muli kuti padziko lonse lapansi, ngati mukufuna wogulitsa zida zamagetsi ndi zida za m'munda wodalirika, Tmaxtool (Zhejiang Thomas Tools Manufacturing Co., Ltd.) ndi wokonzeka kulumikizana nanu. Tikutumizirani dongosolo logwirizana lokonzedwa mkati mwa maola 24 - tiyeni tigwire ntchito limodzi kuti tibweretse zida za "Zopangidwa ku China" kwa ogwiritsa ntchito ambiri.

Webusaiti:https://www.tmax-tool.com/

Imelo：Imelo: info@tmaxtool.com