Inkuru y'ikirango cya Tmaxtool: Kuva ku nganda za Zhejiang kugeza ku iterambere ry'isoko mpuzamahanga

Inkuru y'ikirango cya Tmaxtool: Kuva ku nganda za Zhejiang kugeza ku iterambere ry'isoko mpuzamahanga

Ku bacuruzi n'abagurisha ibikoresho by'amashanyarazi n'ibikoresho byo mu busitani ku isi yose, guhitamo ikirango gihuza ubuziranenge, imbaraga z'uruhererekane rw'ibicuruzwa, n'ipiganwa ku isoko ni ingenzi mu gufungura amasoko yo mu karere no kugera ku nyungu z'igihe kirekire. Tmaxtool (ishami rya Zhejiang Thomas Tools Manufacturing Co., Ltd.) ikora nk'"icyitegererezo cyizewe cy'abatanga ibicuruzwa" cyagenewe abafatanyabikorwa nk'abo—kuva ku ruganda rukora ibikoresho bya Zhejiang kugeza ku kirango cy'ibikoresho by'umwuga bikorera ku isoko ry'isi, tumaze imyaka irenga 10 dutanga uburyo bwo kuramba no gukora neza kwa "Made in China" ku baguzi bo mu bihugu birenga 50.

I. Inkomoko y'ikirango: Yashinze imizi mu nganda za Zhejiang, ishimangira intego yacu ya mbere hamwe no "Kuramba"

Inkuru ya Tmaxtool itangirira i Zhejiang, ubutaka bwiza bw'inganda z'inganda zo mu Bushinwa. Nk'igice cy'ingenzi cy'inganda z'amashanyarazi mu Bushinwa, Zhejiang ifite uruhererekane rwuzuye rw'inganda kuva ku bushakashatsi n'iterambere ry'ibice by'ingenzi kugeza ku guteranya ibicuruzwa byarangiye, bitanga urufatiro rudasanzwe rw'intangiriro yacu—ariko ikintu gitandukanya Tmaxtool n'ibindi ni ukwiyemeza kwacu kudacogora mu "kurama."

Yashinzwe mu 2010, Zhejiang Thomas Tools Manufacturing Co., Ltd. yibanze ku bibazo by’ingenzi by’abaguzi ku isi: ibikoresho bihendutse ku isoko byakundaga kwangirika kandi byari bifite ibiciro biri hejuru nyuma yo kugurisha, mu gihe igiciro cy’ibicuruzwa bigezweho cyashyiraga igitutu ku nyungu z’abacuruzi bato n’abaciriritse. Kubwibyo, twashyizeho "ibiciro biri hagati, ubwiza bwo hejuru," dushimangira ishingiro ryacu mu ngero eshatu:

Kugenzura Udukoresho: Twubatse ikigo cyacu cy’ingenzi cy’ibikoresho, dukora ibice by’ingenzi nka moteri na vitesi mu nzu, twirinda ibibazo byaterwaga n’ubwiza budahamye bw’ibice byatanzwe n’abandi;
Amabwiriza yo Kugenzura Ubuziranenge: Buri gikoresho gikorerwa isuzuma ry’imizigo rihoraho, isuzuma ry’amazi rigabanuka, n’isuzuma ry’amazi ritagwa mbere yo kuva mu ruganda, rirenze cyane urugero rw’inganda rwitwa "isuzuma ry’amasaha 48";
Kunoza Ibiciro: Dukoresheje ibyiza by’inganda za Zhejiang, twahuje inganda zishyigikira nko gusya no gutera imiti, tugabanya ibiciro biri hagati ya 15%, ubwizigame buhabwa abafatanyabikorwa benshi.

Muri iki cyiciro, interuro zacu z'ingenzi zari "uruganda rwa Tmaxtool source" na "uruganda rukora ibikoresho by'amashanyarazi bya Zhejiang." Mu gukora ibikoresho by'ubucuruzi bw'amahanga bidukikije, twagize icyizere cy'itsinda rya mbere ry'abakiriya bacu bo mu mahanga—kandi icyifuzo cy'isoko kigaragara muri aya "mabwiriza ya OEM" cyashyizeho urufatiro rwo kubaka ikirango cyacu bwite.

II. Iterambere ry'Ikirango: Kuva kuri "OEM" kugera kuri "Ikirango Cyawe", Gukoresha Icyemezo cyo Gufungura amarembo ku Isoko Mpuzamahanga

Umwaka wa 2015 wari "umwaka wo gutangiza ikirango cya Tmaxtool." Icyo gihe, twavumbuye ko hakurikijwe uburyo bwa OEM, abakiriya bakundaga kugorwa no kwinjira mu masoko yo mu gihugu bitewe no kutagira ikirango kizwi, mu gihe ubwiza bw'ibicuruzwa byacu bwari bwarahawe ibitekerezo "birenze ibyo twari twiteze" n'abaguzi bo mu mahanga. Kubwibyo, ingamba zo "kubaka ikirango cyacu cya Tmaxtool kugira ngo gikorere abacuruzi bo ku rwego rw'isi n'abacuruzi ba franchise" zatangijwe ku mugaragaro, ibikorwa by'ingenzi bikaba bireba "impamyabushobozi + igenamiterere":

1. Gukuraho Inzitizi ku Isoko hakoreshejwe Impamyabushobozi Mpuzamahanga Itandukaniro rinini mu bipimo ngenderwaho by'ibikoresho mu turere dutandukanye tw'isi ni imbogamizi ikomeye ku bacuruzi benshi mu kwagura amasoko yabo. Muri urwo rwego, twashoye miliyoni nyinshi kugira ngo twuzuze impamyabushobozi zihariye ku masoko atandukanye:

Ku isoko ry’i Burayi: icyemezo cya CE (amahame y’umutekano ya EU) n’icyemezo cya EMC (amahame y’uburinganire bw’amashanyarazi) bireba ko ibicuruzwa byujuje ibisabwa ku muyoboro w’amashanyarazi n’umutekano w’ibihugu nk’Ubudage n’Ubufaransa;

Ku isoko rya Amerika y'Amajyaruguru: icyemezo cya UL (amahame y'umutekano ya Amerika) n'icyemezo cya CSA (amahame y'umutekano ya Kanada) bikemura ibibazo byo guhuza ingufu z'amashanyarazi n'iby'umutekano;

Ku masoko yo mu majyepfo y'uburasirazuba bwa Aziya no mu Burasirazuba bwo Hagati: Twanogeje uburyo ibicuruzwa bihangana n'ubushyuhe bwinshi n'umukungugu, tunabona icyemezo cya IEC (International Electrotechnical Commission standard) kugira ngo bihuze n'ikirere cyo mu gace.

Izi mpamyabushobozi ntizemerera gusa ibicuruzwa bya Tmaxtool kwinjira mu masoko y’ubucuruzi bwite, ahubwo zinafasha abacuruzi benshi kuzigama umwanya n’amafaranga yo "kwiyemeza"—iyi ni yo mpamvu nyamukuru yatumye itsinda ryacu rya mbere ry’abacuruzi bahitamo gukorana.

2. Gukemura ibibazo by’akarere binyuze mu guhindura imiterere y’abakoresha. Itandukaniro mu mikorere y’abakoresha mu bihugu bitandukanye ni ingenzi mu gutuma abacuruzi barushaho guhangana. Twatangije "Tmaxtool Customized Wholesale Solution," itanga ubufasha butatu bw’ingenzi kugira ngo duhuze n’ibyo abafatanyabikorwa bacu bakeneye:
* **Guhindura ibicuruzwa:** Urugero, guhindura ibikoresho byo guca ubusitani ku bacuruzi b'ibikoresho byo mu busitani b'i Burayi (bijyanye n'ubusitani bukomeye), no kunoza uburemere bw'imashini ku bacuruzi b'ibikoresho by'amashanyarazi bo muri Aziya y'Amajyepfo y'Uburasirazuba (bijyanye n'uburyo ababikoresha babikora);
* **Guhindura uburyo bwo gupakira:** Gushyigikira icapiro ry'ibirango by'ubucuruzi bw'ubucuruzi bwo mu gace n'amakuru yo guhamagara ku bipaki, bibafasha gukora ishusho "y'ikirango cyihariye mu karere";
* **ibikoresho Guhindura:** Gutanga ingano zitandukanye za bateri, charger, cyangwa ibikoresho byo gusana hashingiwe ku byo isoko ry'akarere rikeneye, bikongera agaciro k'ibicuruzwa.

Muri iki cyiciro, "Tmaxtool Garden Tools Wholesale" na "Power Tool Franchisee Cooperation Policy" byabaye amagambo y'ingenzi kuri twe. Mu 2018, iduka ryacu rya mbere ry’amasosiyete yo mu mahanga ryafunguwe i Kuala Lumpur, muri Maleziya, rigurisha ibikoresho birenga 300 mu kwezi kwaryo kwa mbere—ibi bikaba byaratumye Tmaxtool iva ku "mutanga ibicuruzwa" ikaba "umutanga ibisubizo by'amasosiyete yo mu bucuruzi bwinshi."

III. Guhinga Ikirango: Kwibanda ku Ngaruka mbi z'Abaguzi no Kubaka Sisitemu y'Ubufatanye Ifite Inyungu N'inyungu

Uyu munsi, Tmaxtool ifite abacuruzi barenga 200 mu bucuruzi bwinshi n'amaduka 80 yo mu bihugu 52 ku isi, aho ibicuruzwa bivanwa mu mahanga birenga 500.000 buri mwaka. Ariko, turasobanukiwe ko ibyo abaguzi bakeneye ku isi bitigeze bihagarara ku rwego rw' "ibicuruzwa", ahubwo ni serivisi yuzuye ikubiyemo "ingwate y'inyungu ku isoko" - iyi ni nayo nzira dukomeza kunoza ubufatanye bwacu:

1. Itangwa ry'ibiribwa rihoraho: Gukemura "Ibibazo by'ibiciro"

Twashyizeho ikigo cy’ububiko bw’ibikoresho 10.000㎡ gifite ibikoresho byinshi bisanzwe, bituma "gutanga serivisi amasaha 72" nyuma y’uko abacuruzi batanze amabwiriza;

Ku bihe by'ubushyuhe bwinshi (nk'igihe cy'ubushyuhe bwinshi mu Burayi no muri Amerika, ndetse n'igihe cy'imvura mu majyepfo y'uburasirazuba bwa Aziya, twemeza ko twatumije n'abafatanyabikorwa amezi atatu mbere y'uko ibicuruzwa bitangira, tubika imiyoboro y'umusaruro kugira ngo hirindwe ko bigabanuka.

2. Ingwate y'inyungu: Kwemeza ko abacuruza mu bucuruzi bunini binjiza amafaranga

Igiciro cy’icyiciro: Igabanywa rya 8% ry’inyongera ku kugura rimwe ry’ibice 500 cyangwa birenga; igabanywa rya 3% ku kugura buri mwaka birenga ibice 1000;
Igenzura rikomeye ry'ibiciro mu karere: Abacuruzi 1-2 gusa nibo bemerewe kuri buri karere kugira ngo birinde ipiganwa ry'ibiciro rikabije kandi bizere inyungu zihariye ku bafatanyabikorwa mu karere.

3. Inkunga nyuma yo kugurisha: Kugabanya ikiguzi nyuma yo kugurisha

Garanti y'imyaka 3 + Serivisi yo mu gace runaka nyuma yo kugurisha: Abacuruzi bo mu bucuruzi ntibakeneye kubaka amatsinda yabo bwite nyuma yo kugurisha. Tmaxtool yashinze ahantu ho gukorera serivisi nyuma yo kugurisha mu masoko 12 y'ingenzi ku isi, itanga serivisi zo gusana ku buryo butaziguye ku bakoresha;

Amahugurwa yo Gusana ku buntu: Amasomo asanzwe yo gusana kuri interineti atangwa ku bakozi b'abafite uburenganzira bwo kugura ibicuruzwa n'abagurisha ibicuruzwa byinshi kugira ngo bagabanye igipimo cy'inyungu ku bicuruzwa.

Ku baguzi bo ku isi yose, guhitamo Tmaxtool si uguhitamo ikirango cy'ibikoresho gusa, ahubwo ni no guhitamo umufatanyabikorwa ushobora "kwinjiza amafaranga no gukemura ibibazo hamwe"—iki ni cyo cyizere cy'ingenzi kidufasha kuva kuri "Made in Zhejiang" tukajya kuri "isoko mpuzamahanga."

IV. Inzira Igana Ahazaza: Gukomeza Guhanga Ibishya, Kwagura Amasoko Mashya hamwe n'Abafatanyabikorwa Mpuzamahanga

Muri iki gihe, isoko ry’ibikoresho by’amashanyarazi ku isi ririmo kwerekeza ku "moteri zitagira uburoso," "igishushanyo cyoroheje," na "ubwenge." Tmaxtool yakusanyije itsinda ry’abantu 20 bakora ubushakashatsi n’iterambere maze bashyira ahagaragara ibikoresho bishya nka ibyuma by’amashanyarazi bifite moteri zitagira uburoso n’ibikoresho byo gukata ubusitani bikoresha bateri ya lithium-ion, bitanga igihe kirekire cya bateri ku kigero cya 30% na 20% byoroheje, bihaza neza ibyo umukoresha akeneye.

Turasobanukiwe cyane ko iterambere rya Tmaxtool ritigeze riba igikorwa cyonyine—ni icyizere n'inkunga bya buri mucuruzi n'umucuruzi w'ibicuruzwa ku isi yose byatumye dukura mu nganda nto i Zhejiang tukagera ku rwego mpuzamahanga rw'isoko. Mu gihe kizaza, twizeye gukomeza kwibanda ku "bwiza bwo hejuru, ku giciro gito, na serivisi nziza," no gukorana n'abafatanyabikorwa benshi ku isi:

Niba uri umucuruzi mu bucuruzi bwinshi ushaka kwagura isoko ry'ibikoresho byawe byo mu karere, dutanga "ibicuruzwa byihariye + uburenganzira bwihariye bwo mu karere";

Niba uri rwiyemezamirimo ushaka gufungura iduka ry'ibikoresho, dutanga "ishusho y'ikirango ihuriweho + ubuyobozi bwo guhitamo ahantu hamwe + amahugurwa ku bicuruzwa";

Niba ukeneye ibikoresho byihariye (nk'ibikoresho by'amashanyarazi byo mu rwego rw'inganda cyangwa ibikoresho by'ubusitani byihariye), itsinda ryacu ry'ubushakashatsi n'iterambere rishobora gutanga ibisubizo byihariye. Aho waba uri hose ku isi, niba ukeneye umucuruzi wizewe w'ibikoresho by'amashanyarazi n'ibikoresho by'ubusitani, Tmaxtool (Zhejiang Thomas Tools Manufacturing Co., Ltd.) yiteguye kuguhuza. Tuzakoherereza gahunda y'ubufatanye yihariye mu masaha 24 - reka dufatanye kuzana ibikoresho bya "Made in China" ku bakoresha benshi.

Urubuga:https://www.tmax-tool.com/

Imeri:Imeri: info@tmaxtool.com