Indaba Yomkhiqizo we-Tmaxtool: Kusukela Ekukhiqizeni kweZhejiang Kuya Ekukhuphukeni Kwemakethe Yomhlaba Wonke

Indaba Yomkhiqizo we-Tmaxtool: Kusukela Ekukhiqizeni kweZhejiang Kuya Ekukhuphukeni Kwemakethe Yomhlaba Wonke

Kubathengisi abathengisa ngobuningi kanye nabanikazi bamathuluzi kagesi kanye namathuluzi engadini emhlabeni jikelele, ukukhetha uhlobo oluhlanganisa ukuzinza kwekhwalithi, amandla ochungechunge lokuhlinzeka, kanye nokuncintisana emakethe kubalulekile ekuvuleni izimakethe zesifunda kanye nokufeza inzuzo yesikhathi eside. I-Tmaxtool (inkampani engaphansi kwe- (i-Zhejiang Thomas Tools Manufacturing Co., Ltd.) isebenza "njengemodeli yomhlinzeki ethembekile" eyenzelwe abalingani abanjalo—kusukela efektri yomthombo egxile kakhulu ekukhiqizeni eZhejiang kuya kumkhiqizo wamathuluzi ochwepheshe ohlanganisa imakethe yomhlaba wonke, sichithe iminyaka engaphezu kwe-10 sinikeza ukuqina nokusebenza kahle kwe-"Made in China" kubathengi emazweni angaphezu kwama-50.

I. Imvelaphi Yomkhiqizo: Isekelwe Ekwenzeni I-Zhejiang, Iqinisa Isifiso Sethu Sokuqala "Ngokuhlala Isikhathi Eside"

Indaba kaTmaxtool iqala eZhejiang, indawo evundile yemboni yokukhiqiza yaseShayina. Njengengxenye eyinhloko yeqembu lemboni yamathuluzi kagesi yaseShayina, iZhejiang inochungechunge oluphelele lwezimboni kusukela ku-R&D yezingxenye eziyinhloko kuya ekuhlanganisweni komkhiqizo oqediwe, okunikeza isisekelo esiyingqayizivele sokuqala kwethu—kodwa okwenza i-Tmaxtool ihluke ngempela ukuzinikezela kwethu okungapheli “ekuqineni.”

Yasungulwa ngo-2010, iZhejiang Thomas Tools Manufacturing Co., Ltd. yayihlose amaphuzu ayinhloko abathengi bomhlaba wonke: amathuluzi anentengo ephansi emakethe ayevame ukuguga futhi enezindleko eziphezulu ngemuva kokuthengisa, kuyilapho intengo ephezulu yemikhiqizo esezingeni eliphezulu ibeka ingcindezi enzuzweni yabathengisi abancane nabaphakathi. Ngakho-ke, sasungula indawo "yentengo ephakathi nendawo, ikhwalithi ephezulu," saqinisa isisekelo sethu ngezici ezintathu:

Ukulawulwa Kochungechunge Lokuphakelwa: Sakha indawo yethu yokusebenzela yezingxenye eziyinhloko, sakhiqiza izingxenye ezibalulekile njengezimoto namagiya ngaphakathi, sigwema izinkinga eziningi ezibangelwa ikhwalithi engazinzile yezingxenye ezithunyelwe ngaphandle;
Izindinganiso Zokulawula Ikhwalithi: Ithuluzi ngalinye lidlula amahora angama-72 okuhlolwa komthwalo okuqhubekayo, ukuhlolwa kokuwa, kanye nokuhlolwa kokungena kwamanzi ngaphambi kokuphuma efektri, okudlula kakhulu izinga lomkhakha "lokuhlolwa kwamahora angama-48";
Ukuthuthukisa Izindleko: Sisebenzisa izinzuzo zezinkampani zezimboni zaseZhejiang, sihlanganise izimboni ezisekelayo ezifana nokubumba ngemijovo kanye nokufutha, sanciphisa izindleko eziphakathi ngo-15%, sadlulisela imali yokonga kubalingani abathengisa ngobuningi.

Phakathi nalesi sigaba, amagama ethu ayinhloko ayethi "ifektri yomthombo we-Tmaxtool" kanye "nomkhiqizi wamathuluzi kagesi waseZhejiang." Ngokukhiqiza izinkampani zokuhweba zakwamanye amazwe ezizungezile, saqoqa ukwethenjwa kweqembu lethu lokuqala lamakhasimende aphesheya kwezilwandle—futhi isidingo semakethe esiboniswe kulawa "ma-oda e-OEM" sabeka isisekelo sokwakha uphawu lwethu.

II. Ukuthuthuka Komkhiqizo: Kusukela ku-"OEM" kuya ku-"Own Brand," Ukusebenzisa Isitifiketi Ukuvula Umnyango Emakethe Yomhlaba Wonke

Unyaka ka-2015 wawungunyaka "wokwethulwa komkhiqizo" we-Tmaxtool. Ngaleso sikhathi, sathola ukuthi ngaphansi kwemodeli ye-OEM, amakhasimende ayevame ukuba nenkinga yokungena ezimakethe zendawo ngenxa yokungaqashelwa komkhiqizo, kuyilapho ikhwalithi yomkhiqizo wethu yayithole ngokuphindaphindiwe impendulo "engaphezu kakhulu kokulindelekile" evela kubathengi baphesheya kwezilwandle. Ngakho-ke, isu "lokwakha umkhiqizo wethu i-Tmaxtool ukuze ikhonze ngqo abathengisi bomhlaba wonke kanye nabanikazi bama-franchise" laqalwa ngokusemthethweni, ngezenzo eziyinhloko eziphathelene "nokuqinisekiswa + ukwenza ngokwezifiso":

1. Ukwephula Izithiyo Zemakethe Ngesitifiketi Samazwe Ngamazwe Umehluko omkhulu emazingeni amathuluzi kuzo zonke izifunda zomhlaba uyisithiyo esikhulu kubathengisi bezitolo ezinkulu abandisa izimakethe zabo. Ngenxa yalokhu, sitshale izigidi ukuze siqedele izitifiketi ezikhethekile zezimakethe ezahlukene:

Emakethe yaseYurophu: isitifiketi se-CE (izinga lokuphepha le-EU) kanye nesitifiketi se-EMC (izinga lokuhambisana kwe-electromagnetic) kuqinisekisa ukuthi imikhiqizo ihlangabezana nezidingo zegridi yamandla kanye nokuphepha kwamazwe afana neJalimane neFrance;

Emakethe yaseNyakatho Melika: isitifiketi se-UL (izinga lokuphepha lase-US) kanye nesitifiketi se-CSA (izinga lokuphepha laseCanada) zibhekana nezinkinga zokuhambisana kwamandla kagesi kanye nokuhambisana nokuphepha;

Ezimakethe zaseNingizimu-mpumalanga ye-Asia naseMpumalanga Ephakathi: Sithuthukise ukumelana komkhiqizo nokushisa okuphezulu kanye nokumelana nothuli, futhi sathola isitifiketi se-IEC (izinga le-International Electrotechnical Commission) ukuze sizivumelanise nezimo zezulu zendawo.

Lezi zitifiketi azivumeli nje kuphela imikhiqizo ye-Tmaxtool ukuthi ingene ngqo ezimakethe eziqondiwe, kodwa futhi zisindisa abathengisi ngobuningi isikhathi nemali "yokuziqinisekisa" - lesi yisona sizathu esiyinhloko esenza iqembu lethu lokuqala labanikazi bama-franchise bakhethe ukubambisana.

2. Ukuhlangabezana Nezidingo Zesifunda Ngokwenza Ngokwezifiso Umehluko emikhubeni yabasebenzisi emazweni ahlukene uyisihluthulelo sokuthuthukisa ukuncintisana kwabo ngobuningi. Sethule i-"Tmaxtool Customized Wholesale Solution," enikeza ukwesekwa okuthathu okubalulekile ukuhlangabezana nezidingo zabalingani bethu:
* **Ukwenza Umkhiqizo Ngokwezifiso:** Isibonelo, ukulungisa izinto zomshini wokugunda utshani zabathengisi bamathuluzi engadini baseYurophu (ukuze zivumelane notshani oluqinile), kanye nokwenza ngcono isisindo somshini sabanikazi bamathuluzi kagesi baseNingizimu-mpumalanga ye-Asia (ukuze zivumelane nemikhuba yabasebenzisi bendawo);
* **Ukwenza Ngokwezifiso Amaphakheji:** Ukusekela ukunyatheliswa kwamalogo omkhiqizo wendawo wabathengisi bezitolo kanye nolwazi lokuxhumana ekupakisheni, okubasiza ukuthi bakhe isithombe "somkhiqizo okhethekile esifundeni";
* **izesekeli Ukwenza ngokwezifiso:** Ukuhlinzeka ngamanani ahlukene amabhethri, amashaja, noma amakhithi okulungisa ngokusekelwe ezidingweni zemakethe yesifunda, okuthuthukisa inani lomkhiqizo.

Phakathi nalesi sigaba, i-"Tmaxtool Garden Tool Wholesale" kanye ne-"Power Tool Franchisee Cooperation Policy" kwaba amagama angukhiye ethu ayinhloko. Ngo-2018, isitolo sethu sokuqala sama-franchise aphesheya kwezilwandle savulwa eKuala Lumpur, eMalaysia, sathola ukuthengiswa kwamayunithi angaphezu kuka-300 ngenyanga yaso yokuqala—okuphawula ukuthuthukiswa kwe-Tmaxtool kusukela "kumhlinzeki womkhiqizo" kuya "kumhlinzeki wezixazululo zama-franchise athengiswa ngobuningi."

III. Ukutshalwa Komkhiqizo: Ukugxila Emaphuzu Obuhlungu Babathengi Nokwakha Uhlelo Lokubambisana Oluzuzisa Bonke

Namuhla, I-Tmaxtool inabathengisi abangaphezu kuka-200 kanye nezitolo zama-franchise ezingu-80 emazweni angu-52 emhlabeni jikelele, kanti ukuthunyelwa kwamanye amazwe minyaka yonke kudlula amayunithi angu-500,000. Kodwa-ke, siyaqonda ukuthi izidingo zabathengi bomhlaba wonke azikaze zime ezingeni "lokunikezwa", kodwa kunalokho isevisi ephelele ehlanganisa "ukunikezwa okuzinzile + isiqinisekiso senzuzo + ukwesekwa kwangemva kokuthengisa"—lokhu futhi kuyindlela esiqhubeka ngayo ukuthuthukisa uhlelo lwethu lokubambisana:

1. Ukunikezwa Okuzinzile: Ukuxazulula "Ukukhathazeka Nge-Stockout"

Sisungule isikhungo sokugcina impahla esihlakaniphile esingu-10,000㎡ esinamathuluzi amaningi ajwayelekile, okuvumela "ukulethwa kwamahora angu-72" ngemuva kokuthi abathengisi bezitolo ezinkulu bebeke ama-oda;

Ngezinkathi zonyaka eziphezulu (njengesikhathi sokuphelelwa yisikhathi kwesidingo samathuluzi engadini yasentwasahlobo eYurophu naseMelika, kanye nesikhathi sokuphelelwa yisikhathi kwesidingo samathuluzi kagesi esizini yemvula eNingizimu-mpumalanga ye-Asia), siqinisekisa ama-oda nabalingani bethu izinyanga ezintathu kusengaphambili, sigcina imigqa yokukhiqiza ukuze sigweme ukuphela kwesitoko.

2. Isiqinisekiso Senzuzo: Ukuqinisekisa ukuthi abathengisi abathengisa ngobuningi benza imali

Intengo Elinganisiwe: Isaphulelo esengeziwe esingu-8% sokuthenga okukodwa kwamayunithi angu-500 noma ngaphezulu; isaphulelo sonyaka esingu-3% sokuthenga kwaminyaka yonke okungaphezu kwamayunithi ayi-1000;
Ukulawulwa Okuqinile Kwentengo Yesifunda: Abathengisi abathengisa ngobuningi abayi-1-2 kuphela abagunyaziwe ngesifunda ngasinye ukugwema ukuncintisana kwamanani okunonya nokuqinisekisa inzuzo ekhethekile yesifunda kubalingani.

3. Ukusekelwa Kwangemva Kokuthengisa: Ukunciphisa Izindleko Zangemva Kokuthengisa

Iwaranti Yeminyaka Emi-3 + Isevisi Yangemva Kokuthengisa Eyasendaweni: Abathengisi abathengisa ngobuningi akudingeki bakhe amaqembu abo ngemuva kokuthengisa. I-Tmaxtool isungule izindawo zesevisi ngemuva kokuthengisa ezimakethe eziyi-12 eziyinhloko emhlabeni jikelele, inikeza izinsizakalo zokulungisa ngqo kubasebenzisi bokugcina;

Ukuqeqeshwa Kokulungisa Kwamahhala: Izifundo zokulungisa eziku-inthanethi ezivamile zenziwa kubasebenzi bama-franchise kanye nabathengisi ngobuningi ukuze kuncishiswe amazinga okubuyiselwa kwemikhiqizo.

Kubathengi bomhlaba wonke, ukukhetha i-Tmaxtool akukhona nje ukukhetha uhlobo lwamathuluzi, kodwa futhi nokukhetha umlingani ongakwazi "ukwenza imali nokuxazulula izinkinga ndawonye"—lokhu kuyithemba eliyinhloko elisivumela ukuthi sisuke ku-"Made in Zhejiang" siye "emakethe yomhlaba wonke."

IV. Indlela Eya Esikhathini Esizayo: Ukusungula Izinto Ezintsha Okuqhubekayo, Ukwandisa Izimakethe Ezintsha Nozakwethu Bomhlaba Wonke

Njengamanje, imakethe yamathuluzi kagesi emhlabeni wonke iya phambili "kuma-motor angenamabhulashi," "umklamo olula," kanye "nobuhlakani." I-Tmaxtool ihlanganise ithimba le-R&D labantu abangu-20 futhi yethule imikhiqizo emisha efana nama-wrenches kagesi afakwe ama-motor angenamabhulashi kanye nama-trimmer engadini asebenzisa ibhethri le-lithium-ion, anikeza impilo yebhethri ende ngo-30% kanye nesisindo esilula ngo-20%, okuhlangabezana kangcono nezidingo zomsebenzisi wokugcina.

Siyaqonda ngokujulile ukuthi ukukhuphuka kwe-Tmaxtool akukaze kube yinto yodwa—ukwethenjwa nokusekelwa yibo bonke abathengisi bezimpahla ngobuningi kanye nabanikazi be-franchise emhlabeni wonke okusivumele ukuthi sikhule sisuka efektri encane eZhejiang siye esigabeni semakethe yamazwe ngamazwe. Esikhathini esizayo, sithemba ukuqhubeka nokugxila “ekhwalithini ephezulu, ukusebenza kahle kwezindleko, kanye nensizakalo ephezulu,” futhi sibambisane nabalingani abaningi bomhlaba wonke:

Uma ungumthengisi wezinto eziningi ofuna ukwandisa imakethe yakho yamathuluzi yesifunda, sinikeza "imikhiqizo eyenziwe ngokwezifiso + ukugunyazwa okukhethekile kwesifunda";

Uma ungusomabhizinisi ofuna ukuvula isitolo samathuluzi, sinikeza "isithombe somkhiqizo esihlanganisiwe + isiqondiso sokukhetha isayithi + ukuqeqeshwa komkhiqizo";

Uma unezidingo ezikhethekile zamathuluzi (njengamathuluzi kagesi asezingeni lezimboni noma imishini yasengadini eyenziwe ngokwezifiso), ithimba lethu le-R&D lingakunikeza izixazululo ezenziwe ngokwezifiso. Kungakhathaliseki ukuthi ukuphi emhlabeni, uma udinga umhlinzeki onokwethenjelwa wamathuluzi kagesi namathuluzi engadini, i-Tmaxtool (Zhejiang Thomas Tools Manufacturing Co., Ltd.) ikulungele ukuxhumana nawe. Sizokuthumelela uhlelo lokubambisana oluhlelwe ngokwezifiso zingakapheli amahora angama-24 - asisebenzisane ukuletha amathuluzi "Enziwe eShayina" kubasebenzisi abaningi bokugcina.

Iwebhusayithi:https://www.tmax-tool.com/

I-imeyili：I-imeyili: info@tmaxtool.com